PROXIMITY – CLOSER TO THE CUSTOMER
OUR SOLUTION FOR RELEVANCE-DRIVEN MARKETING –
AS MOBILE AND INDIVIDUAL AS YOUR CUSTOMERS

Marketing activities are at their most successful when they are individually tailored to customers and adapted to their current situation.
A customer's situation is largely determined by where they are and why. So there's much more involved than sending push messages to a customer's smartphone. What is vital is to recognize and utilize the situational context in order to present individual contents and offers to the customer at precisely the right time. Only then is the communication relevant!
Location-based marketing with PROXIMITY enables companies to send targeted communications in the right location context, with highly relevant
content and the most suitable offer at exactly the right moment.
So the customer can be accompanied throughout the entire customer journey with offers, information or services.
Companies can decide how often and with what contents the consumers are contacted, e.g. with mobile push messages, and what information is provided – sorted for relevance in realtime – via a newsfeed for customers to download themselves.
So you can be sure your customers are happy to receive communications from you.