LMS Suite - Partner

Grow and manage your partner ecosystem

The world’s most successful loyalty programs integrate various partners. They contribute relevant products and services which complement their own portfolio into the program ecosystem. Additionally, partners bring opportunities for interacting with the loyalty program and for collecting and redeeming points, thus increasing the relevance and the options for customers. Customers are more incited to interact with the program more frequently. More customers participating in your program means a vast amount of data being collected and should be utilized wisely to improve the customer experience.

Challenges for the program providers:

Integrating partners is time consuming and difficult. It’s expensive and time consuming for legacy loyalty platforms to integrate partners into their loyalty program.

The solution: LMS::PARTNER

Partner Management module provides the services to administer and integrate partners. The connection takes place via standard interfaces and facilitates data and transactions to exchange in real-time or via batch. New partners can be set up and maintained by program providers.

Challenges for the partners:

Administration is done solely by the program providers. Administration and modification of simple parameters frequently calls for many non-air partners to contact program operator’s IT department.

The solution: Partner Self-Service Portal

The LMS::partner module consists of the Partner Self-Service Portal. it facilitates both the connection and the administration of non-air partners. Via the portal, partners can manage their program participation and activities to a large extend by themselves. Consequently, small partners may finally benefit the full power of the program's marketing opportunities.


Partners contribute their own customers and support program growth.

Partners increase customer value by means of extra collection and redemption opportunities.

So programs with many partners
attract more customers.

Customers have many more opportunities
to interact with a
multi-partner program.


are prepared to pay for:

  • being able to offer their customers a bonus program.
  • finding out who their top customers are.
  • insights into their customers' purchasing patterns.
  • being able to address their customers directly and individually.
  • using the program operator's marketing opportunities.


Building up an all-round profile makes it
possible to address customers much more
directly and individually across the entire program.
Partners from high-frequency sectors such as
drugstores or food businesses help
to do just that.
Increased collection and redemption oppor-
tunities have been shown to reduce churn.
Lift & Shift effects mean that
customers spend more at partners
of a coalition program.

LMS::partner facilitates the simple connection of partners and helps to make customer loyalty programs more attractive and profitable.


Our software supports your company with multiple functionalities:

  • A sophisticated role and rights management system ensures that your partners only get to see precisely the data they are intended and entitled to see.
  • Subprograms enable you to set up separate subprograms for partners. Rules for subprograms can differ from those in the main program and even be partner-specific if you so wish.
  • Your customers' collections and redemptions can be analyzed for each partner.
  • Different partner types can be integrated, no matter whether the partner is fully integrated into the program (hosted partner) or just offers additional collection and redemption opportunities (business partner).

The PAYBACK program
with 100 million members
worldwide is based on LMS and proves that partner integration is a recipe for success.

Reasons for choosing the Payback Card 1) 2)

"With PAYBACK I can collect points in many of my favorite stores and swap them for attractive benefits."

Melanie Becker, member since 2009
A loyalty programme is more than just managing data.
We do that brilliantly, but we also do a great deal more.+