The LMS::outmatch
MODULE INTELLIGENT OFFER MANAGEMENT
Today's information world is overcrowded with marketing messages, customers ignore generic marketing promotions and offers. They expect relevant content and would like to be approached at the right time, in the right place, and with the right offer. In order to satisfy these requirements we have developed LMS::outmatch.
Based on a system of configurable rules, LMS::outmatch combines offers with the knowledge about customers with taking into account the context of the customer. Then it ranks the offers in real-time and suggests the next-best offer.
