Rewards for interactions on
social networks or rating sites
can also be integrated
into the program.
MOTIVATION:
Providers of transport services are faced with the challenge that the services they offer are easily interchangeable. Customers have the choice between taking a car, bus, train or plane for a given trip. Transport companies find it difficult to influence the customer's decision for a particular means of transport and a particular provider, because they do not know either the destination or the timing of the journey.
LOYALTY UPDATED:
With an innovative loyalty program transport companies can build up knowledge about their customers and interact with them more precisely. And modern loyalty software not only gives you the classic communications channels, but also mobile and social channels. With the help of offers – before, during and after the journey – accompanied by sophisticated reward mechanisms, it is possible to have a lasting impact on customers' behavior and so generate greater revenue.
TECHNICAL DEADWEIGHT:
Companies in the travel and transportation sector have recognized the need for customer loyalty programs or are already operating such programs. However, the implementation of marketing ideas is often hampered by aging, slow and inflexible systems that are expensive to maintain and whose technological limitations preclude further significant developments.
FIT FOR THE FUTURE:
Travel and transportation providers need innovative, high-performance, flexible programs that offer customers relevant added value and enable fast, simple and modern interactions. Then program members can be addressed at the right moment with a personalized offer via the relevant channel – location-based and in real-time.
Welcome to the world of the
"Loyalty Management Suite"
To travel from one place to another today's customers have different means of
transport to choose from, which often do not differ much in price, service and travel time.
Transport companies often do not know their customers.
Once the journey is over they have opportunities of
contacting them in order to foster their
long-term loyalty.
A bonus program gives a company
master data and data about
the booking patterns of customers
who are otherwise largely anonymous.
Only by intelligently connecting and analyzing data is it possible to develop and
optimize focused marketing activities. Customers receive individualized and relevant
offers via the channel that is best for them. Before, during and after their journey.
Rewards for interactions on
social networks or rating sites
can also be integrated
into the program.
So companies are linked to their
customers via a multitude of channels
and get valuable customer insights,
while customers reach the
redemption threshold faster.
Better customer insights enable
the company to optimize its portfolio,
product offerings and marketing,
to gain competitive advantages
and to boost its revenue.
The industry needs a high-performance loyalty technology for better customer insights,
including intelligent analysis tools. With standardized interfaces for easy integration of social media channels and
for embedding partners and service providers into their loyalty program. A solution that enables
modern marketing management across all communications channels to the customer in real-time.
Since 2007 we have been taking care of all aspects of Deutsche Bahn's loyalty program. From continuous development
of the ambitious IT platform with innumerable interfaces through to mailing the BahnCard discount card to customers.
You too can rely on the extra know and experience we have to offer – along with our strong partners
we will facilitate your professional transition to a modern loyalty program.
Loyalty Partner Solutions is a leading provider of high-performance software for the operation of complex customer loyalty programmes.
Thanks to our relationships over many years with strong partners and customers – the heavyweights among successful loyalty programmes – we have unique global expertise in the loyalty market: experience, quality and global resources.
Loyalty Partner Solutions GmbH
Theresienhöhe 12, 80339 München
info@lpsolutions.com
+49 (0)89 96 16 09 – 0
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