MOTIVATION:
Providers of transport services are faced with the challenge that the services they offer are easily interchangeable. Customers have the choice between taking a car, bus, train or plane for a given trip. Transport companies find it difficult to influence the customer's decision for a particular means of transport and a particular provider, because they do not know either the destination or the timing of the journey.

LOYALTY UPDATED:
With an innovative loyalty program transport companies can build up knowledge about their customers and interact with them more precisely. And modern loyalty software not only gives you the classic communications channels, but also mobile and social channels. With the help of offers – before, during and after the journey – accompanied by sophisticated reward mechanisms, it is possible to have a lasting impact on customers' behavior and so generate greater revenue.

TECHNICAL DEADWEIGHT:
Companies in the travel and transportation sector have recognized the need for customer loyalty programs or are already operating such programs. However, the implementation of marketing ideas is often hampered by aging, slow and inflexible systems that are expensive to maintain and whose technological limitations preclude further significant developments.

FIT FOR THE FUTURE:
Travel and transportation providers need innovative, high-performance, flexible programs that offer customers relevant added value and enable fast, simple and modern interactions. Then program members can be addressed at the right moment with a personalized offer via the relevant channel – location-based and in real-time.

Welcome to the world of the
"Loyalty Management Suite"