We do that brilliantly, but we also do a great deal more.+
MOTIVATION
Competition is tough in the hospitality industry. New platforms and concepts are increasingly stepping up the pace. To address this trend the first loyalty programs were developed in the 1980s to distinguish their operators from the competition. The aim of the programs was and is to push the price into the background as the criterion for a booking decision by means of offers that are relevant to the customer.
FRUSTRATED EXPECTATIONS
Unfortunately many of these programs did not live up to expectations. One of the main reasons is that the programs were not relevant to hotel guests. They cannot use their card often enough and so their membership does not give them sufficient benefits.
LOYALTY UPDATED
Retaining hotel guests as loyal customers today means offering them more ways to collect points, alongside individual bonuses and advantages. It means accompanying guests beyond their hotel stay and becoming their welcome companion.
TECHNICAL THROWBACKS
Many hotel companies are still struggling with aging, slow and inflexible systems that are expensive to maintain and whose technological limitations preclude further significant developments. Managing focused promotional and marketing campaigns – tailored to the guest's requirements – is often impossible or hugely time-consuming.
FIT FOR THE FUTURE
with an innovative and flexible loyalty program:
Welcome to the world of the
"Loyalty Management Suite".
The classic approach was for hotels to tie in
customers for repeat bookings with bonuses.
On its own that is no longer enough.
Modern bonus programs tie in the entire offer
portfolio to achieve success.
Platforms like Airbnb are squeezing out existing players in the hospitality industry.
Established providers are estimated to be losing 10-15% of bookings to new hospitality concepts.
Enthusiastic customers are happy to share their experiences
on social media. Innovative programs reward members'
interactions on social networks or rating sites.
A successful program is a welcome companion
for your customers.
Better understanding of the customer, personalized communications
and continuous dialog create a strong connection to the guest.
Thanks to additional ways of interacting and obtaining rewards, along with offers from partners,
the guest reaches the redemption threshold for attractive bonuses faster and is happy to return.
Innovative programs strengthen the guests' brand loyalty and lower their
price sensitivity. This has a positive impact on booking frequencies and revenue.
The hospitality industry needs high-performance loyalty technology to process the ever growing number
of transactions and interactions, along with numerous interfaces to partners and service providers, securely,
efficiently and dependably. Furthermore, it needs a solution that enables modern marketing management
across all communications channels to the customer in real-time.
Our Loyalty Management Suite has formed the basis for successful and future-proof international loyalty programs for years. You can rely on the extra know and experience we have to offer – along with our strong partners we will facilitate your transition
to a modern loyalty program.
Loyalty Partner Solutions is a leading provider of high-performance software for the operation of complex customer loyalty programmes.
Thanks to our relationships over many years with strong partners and customers – the heavyweights among successful loyalty programmes – we have unique global expertise in the loyalty market: experience, quality and global resources.
Loyalty Partner Solutions GmbH
Theresienhöhe 12, 80339 München
info@lpsolutions.com
+49 (0)89 96 16 09 – 0
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