LMS makes the design and management of your marketing campaigns quick and easy.

Loyalty campaigns are a central element of a program operator's communications with its customers. Based on analytical data or recent customer activities, marketing managers must be able to set up a wide range of campaigns promptly, simply and flexibly.


LMS provides you with proven software quality, made in Germany.

  • Powerful rules engine: have your rules or the incentives in your program changed? No problem. All the campaigns concerned are adapted automatically with just a few clicks.
  • Correct entries: all transactions involving program currencies (collection/redemption) are stored in compliance with GAAP.
  • Dependable calculation logic: Even complex rules for collecting and redeeming points are calculated correctly: even with millions of transactions, in real-time and with multiple partners.

LMS comes with a large number of sensible campaign rules and settings.

  • Integrate several target groups
  • Options for creating sub-segments, such as certain status levels, attribution to sub-programs etc.
  • single-level or multi-level campaigns
  • flexible incentivisation rules, in different program currencies for instance
  • easy to use thanks to clearly structured dialog boxes for standard processes